When it comes to WordPress theme frameworks, which one you choose can make a huge difference. It’s true that personal preference and comfort level plays a part, but the quality of the frameworks also vary greatly.
I’ve found the Genesis Framework by StudioPress to be a great option, and here’s why.
First, let me start off with a warning. If you’re not experienced with WordPress, Genesis may not be a good fit for you. If you don’t have a technical background and you’re setting up the entire website yourself, it may not be a good fit.
But if you’re hiring a professional, or you have a technical background, Genesis is a great option.
If I had to pick just one reason that I continue to use Genesis again and again, it would be the fact that it’s highly flexible without the code bloat that often comes with flexible theme frameworks.
You may be asking, “What’s code bloat, and why should I care?”
Code bloat is when a website has a lot of unnecessary code. In the case of WordPress, that’s usually HTML or PHP code, and either one can cause problems.
HTML code bloat
The amount of HTML code a WordPress theme spits out impacts the size of the page, which means the page takes longer to load. People don’t like slow websites and neither does Google. People won’t stick around if a website loads slowly. Google will actually penalize a website that loads slowly, meaning you show up further down in their results.
HTML code bloat also affects the ratio of text-to-HTML. That’s another signal that Google looks at and it will negatively impact your ranking in the results.
PHP code bloat
A lot of PHP code can cause a couple problems. First, it has one thing in common with HTML code bloat, which is an increased load time. So once again, search engine rankings and the number of people that stick around are both negatively impacted.
Second, the more PHP code there is, the more likely you are to have security issues, plugin conflicts, and problems when you upgrade. Any of those can cause your site to go down depending on the severity of the situation.
Because Genesis is pretty streamlined, it tends not to suffer from any of those issues. So if you’re comfortable with the technical side of things or you’re hiring a professional to help you with your WordPress website, I highly recommend Genesis.